Tele2

Tele2 AB is a European telecommunications operator headquartered in the Kista Science City, Stockholm, Sweden. It is a major telephone operator in the Nordic and Baltic countries and an alternative provider in many others, with about 17 million customers in 8 countries and under franchise in 1 additional countries.

Tele2 TV APP

Tele2 users receive live HD channels as standard and VOD content as per their subscription. 24i took care of a app on mobile, tablet and TV which allow users to watch the live and VOD content everyday.

Mobile(IOS and Android), Tablet and TV each platform has their own features and restrictions. TV for an example, it has unique controller such as D pad and remote controller rather than fingers to tap. TV should be also compatible and in line with mobile and tablet in order to cast the content. Under this considerations, 24i design team worked on the product and project.

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Tele2 has the famous and beautiful branding guidelines ready. All the fonts were unique and color choices were very bold which I love.

From scratch: Tele2 App starts from a nice app icon, splash screen, welcome screens, sign in and then finally a dash board. We have studied the user journey from the scratch and the end which is signing out. From this study and researched we have always tried to deliver the best user experience and interaction.

Tele2 was one of my first project since I've joined to the TV, VOD industry. This industry requires quite a lot of knowledges and background, considered all the possible edge cases. What if your kid know the parental control PIN code and can get an access to an adult content? What if there is no live show any more? What if the recording doesn't work in a specific channels?

Our team was consist of nice UX and UI designers and every case we have provided the solutions and improved it by colleagues, clients feedback.

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From the splash screen to player and then managing subscription. All the screens designed should have a specific rules to keep the consistency for accessibility. 24i has developed a design system in the product so that we can achieve this easily.

Along with the mobile design, a tablet, web and tv designs were developed together. All the devices should be compatible and consistent through all the devices.

TV uses a D-pad which you normally get with your TV purchase. With this special controller, you are able to browse and explore a tv app. There are lots of handicap and it needs specialised UX for example, a focus state and typing process are very unique.

These days, Smart tv market and Google cast feature is only getting bigger bigger. It is very important allow the mobile devices to connect the smart tv at home inside of our product.