Netflix

Netflix, Inc. is an American technology and media services provider and production company headquartered in Los Gatos, California. Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is its subscription-based streaming service which offers online streaming of a library of films and television series, including those produced in-house.

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Challenge

Netflix is one of the leader on the VOD market. Despite their true leadership, their app is too conservative. Their current home screen is really crowded and not modern enough. Netflix is asking you to improve it. I have investigated other problems in the current interface and tried to solve them.

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Improvement focus

While working on this improvement these are a few point I have focused to develop.

• Analytical thinking
• Story telling
• Accessibility
• Interactivity
• Design system
• Visual Design
• Branding and graphic development

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UI Improvement

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