BooxTV gives Finnish consumers a convenient way to timeshift TV-viewing with the BooxTV service. Live viewing of some Finnish broadcasting channels is also available.
BooxTV allows you to view recorded TV-shows from Finnish free-to-air channels over 4G and Wi-Fi by streaming from the service.

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Landing page

Booxtv has a web app which users can access from a mobile, tablet and desktop. However, Booxtv didn't have a landing page so far which users can check the product and tv programs in details and which make users to sign up shortly.

Many visitors on this landing page thought it looks like one of scam websites on the internet and avoid to register even though Booxtv has many excellent content and services. It has affected the product reputation. 24i design team worked on designing a new landing page to increase the conversion of the visitors and make them sign up.

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1. UX streatgy -

Working together with a UX designer we have build a structure for a new landing page website which triggers visitors to trust the site, product. Then, eventually sign up and subscribe.

We have researched the website and get marketer's expertise to increase the visitor's conversion and use Google analysts to track where we losing the visitors. As a result, we have created this wireframe where to start.
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• Banner: Logo+ Catch phrase + CTAs (Branding)
• Show the product visually in the banner (Build trust)
• Client logos (Build trust)
• Highlights of the products for 2 sections (Persuade )
• Trigger to subscribe
• FAQ (Erase the doubt)
• Footer
• Logo of the Boox tv and T&C

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2. Booxtv Branding

Boox tv has the green as a primary color and light grey as a secondary. However, it gave the outdated look and feel. Therefore we have improve the identity a bit using the new crispy yellow and nice contrast purple color as a secondary.

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3. Landing page UI

Check out the live site: https://booxtv.booxmedia.com

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Marketing & Promotion on Social media

The landing page will make sure new users to sign up and add a subscription. How do we increase the conversion? Design and marketing team worked together to promote Booxtv content such as BBC, BBC earth and trigger users to check out landing page out from social media.

Check out one of the promotion video here 👉 : https://youtu.be/ZDYzkt2GzpAC